Social Media Marketing For Your Business In 2016

Unless you have been living under a rock, you know how important it is to have a web presence to grow your business. Getting your website to the top of Google, Bing and Yahoo for keywords and phrases that people use to find services that your business performs is crucial to getting new customers.

Now days it’s not just about your website though. You need to have a social presence as well. FaceBook pages, Twitter, Youtube, Pinterest, Instagram – and the list goes on and on! It’s not important that you be on all of these different social media platforms, but at least a few of them.

social media icons

One good thing about having these additional platforms is that it helps increase your brand. Branding is something that the search engines like to look at to really solidify your business and who you are.

A post in the Huffingtonpost.com at the end of last year covered some things about social media, and how it’s not going anywhere:

Social Media: How You Can Use it to Grow Your Business

The fact you are reading this means you likely have some knowledge of social media. In fact, the business owners who should read this likely won’t, because they will never know about it.

A few weeks ago I went to meet with a potential client. During our meeting, I discussed growth strategy options for their company. This firm I am referring to has been in business for over four decades and has thousands of clients, but there is a problem: The vast majority of their clients were over 70 years of age.

While they are currently generating a solid stream of revenue, what will happen after their current client base begins to disappear? What about the younger generations?

“We don’t do need any more business, and we do not use social media.” Those words have been spoken to me more than one time from the mouth of a small business owner.

Listen, after working for someone else for the majority of my adult life, I took a risk and started my own business. It began as a ton of freelance work, but it became much larger. It’s amazing what happens when you help others reach their goals and show businesses how to increase their profits and revenue, suddenly, everyone wants to talk to you.

Social media has played a key role for me, for my initial launch, for networking, connecting, building relationships, and for learning. I have been mentored by people I have never met and likely will never meet. I have clients who I will likely never see. It is amazing what we have access to now. It is so much more than just “the Internet.” Should we thank Al Gore or what? He did claim to have invented the Internet, right?

Business owners everywhere dive off into a world of panic and hysteria when someone asks them if they are on social media. Have you ever wondered why this is the case? Social media is not going away. Period. We better master it now and reap the benefits before it is too late. Let’s face it, I would have made my leap from traditional employment to full-time entrepreneurship ten years ago if I had known what I know now. The problem? I wouldn’t have had the access to learn what I know now ten years ago. Finish Reading Here…

So the business that we are show casing, and also learned a lot from is an Internet Marketing Company.  MD Internet Marketing Solutions a SEO company in Atlanta GA, is a leader in the space of internet marketing and what it takes to get to the top of the searches, and get new customers and clients into businesses with the power of the internet. They taught us more about Social Media Marketing and how it pertains to what is now known as the Semantic Web. For sake of keeping this write up shorter, we will just skim over some of the highlights from the interview.

According to Ken Mandich, the CEO of the company, by having multiple social media platforms and your website all connected together, this really enforces your brand and helps create a Semantic relationship.

“Think about it, all of the big brands do this. Home Depot, Lowes, Walmart and a whole slue of other companies.”

Ken went on to state that “YouTube video marketing is probably the wave of the future that is here now. We love YouTube for all of our customers because it does work for everyone. Even if a business owner doesn’t want to be on camera, animated videos and white board videos can be created to get your message about your services conveyed to your potential clients.”

“There are so many platforms that can be used, but you don’t have to be overwhelmed with trying to use all of them, especially if you don’t have the resources to properly manage them”, he went on to say. “Our favorites that we see the most beneficial for business is of course YouTube, Twitter and Facebook. As long as you have a presence on these 3 platforms, you will probably be way ahead of your competition.”

If you plan on getting your business ahead of your competition and growing this year, you probably better figure out how you can get more exposure on as many social media platforms as possible.

We added this video because it has some interesting stats and information about Social Media –

New Business In 2016

Happy New Year!

So as we start off the new year, we also look back at some trends that have been happening around the United States. It seems that there are less entrepreneurs every year, for whatever reason. Maybe it’s the fact that kids and young adults today are in their parents basements spending to much time on their game consoles to be interested in making themselves financially independent and creating a legacy for their children and grand children.

Of the ones that do decide to jump out and take the leap to start their own business, there are some qualities that they must either learn or be mentored in.  The business world is constantly evolving, faster than ever before thanks to technology.

An article written by Glenn Llopis on Forbes website recently wrote an article that explains the Top 5 leadership predictions that will help businesses to evolve –

Over the past several years, I’ve witnessed the decline of courageous leadership in American enterprise.   Rather than welcome change in order to evolve, leaders are playing it safe. Where are the leaders with the strategic focus and wisdom to take a leap of faith and the tenacity to find new ways of doing things?

21st century leadership requires you to be a change agent who is not afraid to get uncomfortable and take ownership when it comes to creating the next big thing for your business, people and industry to evolve. But according to research conducted by my organization, 78% of leaders have difficulty understanding and effectively articulating the requirements to thrive in the rapidly changing marketplace – and the consequences of not doing so.   Perhaps this explains why only 32% of leaders define themselves as change agents.

Leaders must think differently to act courageously upon the burning platforms that are reinventing industries.   Here are my top five leadership predictions for your business to evolve in 2016 and beyond – the burning platforms we can no longer afford to ignore.

Continue reading the story here.

Also it’s not easy starting and running your own business. It takes a lot of work and dedication. Young adults these days probably understand that and don’t want to put forth the effort. No more 9 to 5 and lots of late nights as Suneera Madhani recently wrote in and article in Fortune.com.

Suneera Madhani, founder and CEO of Fattmerchant Courtesy of Fattmerchant

Everyone knows that starting a business is hard work, but I wish I had known just how much hard work it would be. In the beginning, it can be challenging to feel comfortable with that initial leap of independence—leaving whatever you were doing to start your own business. But the process after making the leap is what really proved to be testing.

Like many young startups, Fattmerchant was initially comprised of just me, myself, and I. However, after many late nights and lots of hard work, I eventually realized that it was time to recruit some help and start building a team. And while it’s definitely something I would consider to be a “champagne problem,” I never thought I’d need to do it.

Continue reading her story here

So hopefully more young Americans will take the leap and be prepared and launch their own business and continue to grow this great countries economic base and dominance that we once had in the world.

Borrowing Money For A Start Up

A lot of people have good ideas to start their own business. Sad fact is a lot of people are to scared to take the leap to start their own company.

Of the people that do take the leap, there is one potential problem they run into to get started, and that’s finance. Some would be entrepreneurs borrow money to get started. This is a hot topic, should you or should you not borrow money to get started. We believe that it is really up to you and your willingness and commitment to your new company and your tolerance to loosing money should you fail and how it will impact you financially.

If you do decide to borrow the money you have to have a plan in place to be able to repay the money should your endeavor fail. Here is a short video from Bloomberg Business and Mark Cuban on his recommendations on borrowing money for a start up – as well as a few pointers for what he believes you need to have in place.