Business Leader is pleased
to recognize Ping Fu of Raindrop Geomagic as our 2004 Entrebizneur™ of the
Year. You may recall Ping from our December 2004 Women Extraordinaire
issue. During research for her feature,we determined that her courage and
strength as an entrepreneur, business leader, and human being deserved further
recognition.
There are many definitions of “entrepreneur”: Perhaps the most fitting
definition for Ping is, a person whose actions produce a more desirable future.
Ping is a courageous, unassuming, and respected entrepreneur.
She describes herself as unconventional. In her childhood, she was in?uenced
greatly by her uncle’s strength of character and entrepreneurship. “My uncle
was a very successful entrepreneur and businessman,” says Ping. “He taught me
so much about integrity and trust of others. His constant reinforcement of
integrity, honesty, trust, and ef?ciency had a huge in? uence on how I conduct
myself.”
Ping co-founded Raindrop Geomagic in Illinois with her husband
Herbert Edelsbrunner. “I was a reluctant entrepreneur,” says Ping.
The company offers geometric modeling software that enables the
creation of precise digital representations of three dimensional objects. Their
software is helping to redefine product design, inspection, and manufacturing
for custom-made products. A sampling from Geomagic’s impressive client roster
includes numerous well-known companies such as Harley-Davidson Motorcycles,
Walt Disney, 3M, Honda, Kodak, Swarovski, GE, Mattel, LEGO and hundreds more.
Their proprietary technology has enabled digital architectural drawings of the
Statue of Liberty, so that if something catastrophic were to happen to Lady
Liberty, our prized national icon could be precisely recreated.
The Unassuming Entrepreneur
A timeline of Ping’s career draws attention to her early-stage
involvement with highpro?le cutting-edge technologies. “I really like to take
basic research and make something useful out of it,” says Ping. She helped
develop what is now Microsoft’s Access application; worked on animation for the
blockbuster ? lm The Terminator; and at the National Center for Supercomputing
Applications (NCSA) she hired and encouraged Marc Andreesen, the would-be
founder of Netscape, encouraging his browser work.
Ping and Herbert were working on geometric modeling, which the
University of Illinois identi?ed as having tremendous potential –possibly to be
the next killer application. They encouraged them to take the risk so they
founded the company in 1996.
In 1999, after extensive research, Ping extensive research, Ping
a decided to move the company, with nearly all of its employees, to the
Research Triangle. Ping saw that Raindrop Geomagic could bene?t from area
resource pools like the local university post graduates, medical research
facilities, and the Center for Entrepreneurial Development.
“After we moved here, I raised some money and hired somebody
else as the CEO. I never really thought I was going to run a company. I didn’t
have the con?dence; I didn’t know I could run a company. I run a company. I
thought it was right to hire a seasoned manager.” Within six months of their
relocation, the tech-industry crashed and venture capitalists tightened their
investments. By 2001 Ping realized that things were not looking good for the
company. She went on many unsuccessful appointments with the CEO to try to
secure funds to keep the business operating. With only six months of funding
remaining, she was forced to make some very tough decisions.
“I felt such a strong responsibility to all the investors and
employees,” says Ping. “I felt I made a mistake because I was the one in the
beginning who said I didn’t want to be the CEO.”
Although the investors were entertaining the idea of selling the
company, Ping was able to convince them to let her and the incumbent CEO divide
the remaining time. “I told the investors I wanted to save the company.” She
was set to take over as CEO after three months, but the incumbent left after
the ?rst month, Ping had just ?ve months to pull the company out of its
nosedive. She gathered the employees and shared her game plan, deciding to
completely disclose the company’s ?nancial situation. She was up front with
them, asked them to stay, and promised that if she didn’t think they would
accomplish their goals she would let them know with enough time to secure new
employment.
Ping did not draw a salary for 2002 and was forced to lay off
about 30 employees, using her personal funds to pay severance packages. It
deeply disturbs her to talk about the layoffs, although she realizes the
decisions made were in the best interest of the company. “It kills me, it never
gets easier. I’ve talked to a lot of CEOs and they all say this is the hardest
thing that you will do … letting your friends go. You can’t let your emotions
rule your intelligence. You have a responsibility to all the employees,
investors, and customers.”
In 2003 the company achieved pro?tability with suf?cient product
sales to support the whole company. “I felt vulnerable and empowered at the
same time,” she says. “Vulnerable because every second I was doing something
new, I never really knew what I was doing … I just tried to make the best
judgment at the time. Because I was able to do it, I felt a stronger sense of
self con? - dence and empowerment because oh, if I put my mind to something,
woh! I can actually do it,” she says. “That kind of empowerment comes from
within; people cannot give it to you. That’s what I didn’t have when I ?rst
started the company. I just kept telling myself I can’t do it. When I watched
them do it. When I watched them [seasoned managers] doing it, I learned that
their decision making process was not that different from mine. Maybe when they
make decisions they really don’t know what the heck they are doing either …
they just appear to know what they are doing,” she laughs.
The Respected Entrepreneur
At the beginning of 2004, positioned for employee headcount
growth, Ping announced a company shift to a performance driven company similar
to larger companies like GE and IBM, where each employee is measured by goals
and success. This year they were constantly interviewing and hiring.
“My people are incredible,” she says. “They are loyal, helpful,
smart, hardworking, passionate; I have everything I could want in my employees.
If they hadn’t believed in me as they did, I don’t know if I could’ve
succeeded. The ? rst year was about survival, the second year was about
turnaround, and the third year [2004] was about growth.”
Ping’s approachable style of management has commanded her
employees’ loyalty and respect. Mike Facello is Raindrop Geomagic’s director of
research and development. He has worked with Ping for over ten years, working
with her at NCSA before they started the Raindrop Geomagic. He relocated here
from Illinois. “When we ?rst started, none of us knew how to run a company,”
says Mike. “Ping has really grown
at each stage. She always sees through to the root of problems. It’s easy for
her to talk with both technical people and business people— I think she has a
real skill. Personally I enjoy talking with her because she helps me clarify
whatever I’m thinking about, she’s a great leader that way.